There is no doubt that outsourcing saves money and time. If you are the owner of a small company, you tend to handle everything. You take the calls, answer emails, prepare payroll, and manage even your marketing.
Working on your brand takes plenty of your time. Marketing involves research, strategy and market analysis. To decide whether you outsource your marketing is a major call on your side.
Assess the effectiveness of your current marketing strategy. Are you getting the results you want?
If not, then it’s about time you start to consider outsourcing your marketing. Have an honest discussion with your team. Are you applying the appropriate marketing techniques?
Let’s assume you are trying, but is it working?
You have tried and it’s not working
Marketing is not for everyone.
Yes, you can learn marketing on your own. But, it takes time to experiment with copywriting, creating ads, logos, SEOs, and others. Your business will benefit more if you offload yourself from doing marketing.
If you consider having your marketing team, you know you cannot afford it yet. Also, without a brand, it’s difficult to attract top-notch professionals. Finding the right marketing team is time-consuming, expensive and not practical. Hiring is tedious, and training takes time.
Outsourcing gives you the opportunity to collaborate with marketing experts. Marketing agencies have high-end professionals who use the latest technology for marketing solutions. They use the appropriate tools in creating marketing ads, logo, or e-Newsletter.
If you are still creating that logo using MS Word. Well, it’s time to give it up.
Even if you can afford the marketing software, you still need time to speed up your learning. More skilled and creative people are out there. Acknowledge their talents and skills. Quit tapping your mouse wondering what color combination you want for your logo. You are wasting your time.
There is a better solution – outsource.
Marketing agencies provide you with options to suit your business needs and budget. Outsourcing your marketing doesn’t mean you are not involved. You start by setting your marketing goals within a specific timeline. You set expectations and conduct assessments. Having a weekly or twice monthly catch up meeting is advisable.
You also need to understand that outsourcing is a partnership. Your outsourced marketers become your marketing arm, but they are not your employees. Always have open communication. Marketing firms cater to several clients at a time. You can expect high-level of response as long as you are realistic.
When your strategy is not working, go for outsourcing. The right partner can bring in new ideas to move your goals forward.
You are stressed and overworked
If the first reason does not apply because you are a wizard in marketing, I guess this second reason would. If you spend your time doing the mundane marketing stuff, then who’s taking care of money making?
If you spread yourself too thin, you are not efficient anymore in getting things done. Your priorities are in chaos, and it’s affecting your business.
You can’t do it all on your own. It’s time to offload your marketing workload activities. It’s time to delegate and outsource.
You accept it. You don’t have the time anymore, and you are stressing yourself too much.
One advantage of outsourcing is you don’t have to keep learning the new strategies. You will learn it from your outsourced team. You can also share your expertise and your ideas blend with their insights. Provide timely feedback and always have open communication.
Your outsourced marketers need your trust and confidence to be successful. Let them decide on your behalf. Coordinate with them to make sure that you are moving forward in the right direction.
Outsourcing lessens your burden and your outsourced team shares with your responsibilities. Your stress level decreases, and you have the stamina to focus on other aspects of your business.
Your Business is Growing, Marketing is Crucial
The third reason to outsource is a bit crucial.
Your business is getting traction in the market. You are getting more orders and sales are increasing. Your business is experiencing growth.
Business is great but could be better if you only you have more time to market.
As a business owner, you need to acknowledge that marketing sustains your business. You can decide to hire an expert marketing professional or choose to outsource. If you outsource, you free yourself from managing your internal marketing team. No paperwork for payroll, sick leaves and vacation leaves and others.
Outsourcing also provides marketing consistency. You don’t need to worry about content delivery when somebody is not around. The marketing agency releases marketing contents based on your agreed schedule. They do the people management for you. Thus, you achieve more with less.
Focus your effort on your product or services, and leave marketing to the experts. Outsourcing lowers the cost of your marketing and administrative tasks. You let the experts deal with all the marketing challenges, and you focus on what you do best.
Your growing business also benefits from outsider’s insights. You get an unbiased perspective from your outsourced marketers. Their goal is to meet your targets and not to please you. Be ready to get honest feedback from them.
Outsourcing saves overhead in recruiting time, training time and expenses of full-time employees. It allows the business to partner with experts without the bloating their budget.
Marketing practitioners use the latest technologies, and it means less expense on your side. You don’t need to keep catching up with the latest marketing trends. You have access to the marketing strategies used in your business. There is total strategy transparency that you and your team can learn.
It saves you time in trying to find the right person to do the job. Moreover, the ROI is quick when you are working with experts. You are not overworked anymore. You now have more time to meet new clients, improve your product or service, and sell more.